Our football journey proudly began in 2019 when Barclays made their record-breaking investment into women’s football. Since then, we’ve challenged media on their initial lack of women’s football coverage and moved the league into the spotlight. Working across success stories, trophy moments and purposeful community engagement projects, we have dominated media coverage with front-page stories and massive news moments.

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Working with the official banking partner of Wimbledon.

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Ian Wright is a former England striker and Arsenal legend, famous for his goals and passion. He later became a popular football pundit and media figure.

Working with Lenovo, official tech partner of F1.

In July 2024, the biggest names in USA Basketball are coming to The O2 as Team USA take on South Sudan and world champions, Germany, ahead of the Summer Olympic Games in Paris.

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Earlier this year, Barclays extended their highly impressive portfolio of sports sponsorships to the iconic Lord’s, the home of Cricket

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Kelly Smith is a former England international and Arsenal Women legend, widely regarded as one of the greatest players in women’s football. She is known for her goalscoring, creativity, and impact on the women’s game.

New national hard ball competition for boys and girls in state schools.

Broadcaster, professional British swimmer, and triple Olympic Gold-Medallist.

The only athlete to stay in the top 3 in the world this Olympic Cycle.

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The Subway® Summer Slam saw GB's men and women's basketball teams take on their international competitors in a series of games at the Copper Box Arena.

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Kyra Cooney-Cross is an Australian footballer and Matildas midfielder, known for her composure and passing. She plays club football for Arsenal Women and is one of Australia’s rising stars.

Working with Barclays, the official banking partner of the Premier League

Working with three-time Olympic swimming champion Tom Dean MBE on his crucial grassroots swim school rolling out across the country.

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